10 Reasons Why You Need A Website For Your Small Business

10 Reasons Why You Need A Website For Your Small Business

1. A website makes your business look professional


84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. 

You can use your website to show off things like professional qualifications, certificates or even business awards you’ve won. 

Don’t forget that having a website (or more specifically a domain i.e. website address) means you can use professional email addresses such as your [email protected] – rather than a Gmail, Hotmail or Yahoo address which are viewed with suspicion by many consumers. 

2. Your website can attract new customers through Google and Bing

There are 46 million people in the UK that are searching for products and services EVERY DAY. 

Why would you not want to be online where potential customers/clients are looking for suppliers of products and services?

Whilst you may have ‘all the business you can handle now’ what is the likelihood that that will continue indefinitely? All businesses have dips. If you have a website you can attract new customers or clients as they search online for YOUR products or services and smooth out those troughs and peaks. Coupled with search optimisation, your business can get unbelievable amounts of exposure which often leads to new customers or clients.

3. A website allows you to showcase your products and services

A website gives you plenty of space to talk in great depth about your product and services. If you combine this information with quality photography of your products and services you can quickly get over to prospective customers and clients what you do and the benefits you offer them – often more easily than relying on limited spaces on the biog parts of social media accounts.

4. A website can display customer testimonials and reviews which means more credibility and a higher probability that people will buy from you. 

You can even import any reviews you have on Google and Facebook. 

5. A website is another way for potential customers and clients to easily contact you

Simples!

6. You can integrate your website with Google Maps so potential new customers or clients can find you more easily

A website lets you embed maps directly into your content. 

An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business.

7. Your website establishes your place in your industry

As of 2021, 83% of small businesses have websites in the UK, according to Statista and 76% of customers in the UK research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors may attract those potential customers – ahead of a business without a website. 

8. A website is no longer costly

Unlike virtually most web developers, One Man Band Websites charges on a pay monthly basis rather than the traditional lump sum model practised by most web developers. A website up to 10 pages costs £60 per month and includes FREE hosting, FREE domain registration, FREE business emails, FREE writing of the text, FREE copyright-free images (if required), and once live, up to 1 hour’s changes every month at no extra charge. In addition, we update the software used in the development of your website to ensure it runs efficiently and we update the security of your website to minimise the ongoing threats from hackers. 

9. Be open 24/7

Having a website allows customers to visit your business 24/7/365 rather than being restricted to the usual 9 to 5 Monday to Friday working hours. Simples. 

10. A website ensures your success over the long term

As of January 2021, almost 4.66 billion people (59.5% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online.

Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.

So to stay competitive in this increasingly digital world and GET your business online!

Final thought: 

So, do I need a website for my business? 

What’s the final verdict?

Hopefully, by now, having read the above, it is obvious to you that the question isn’t “do I need a website for my business”, but “can I afford NOT to have one”. The simple facts are that 83% of businesses in the UK are online – for a reason: their customers are online (46 million people are online in the UK) and searching for products and services every day! 

Do you NOT want potential new customers?

Hope that helps. If we can help, please do get in touch at [email protected] or 01204 275 168 or WhatsApp 07792 819 059.